One thing had always been clear to me: At some point I would get a cat. Then, after a spontaneous visit at the animal shelter, it happened. I became a cat owner. Fortunately so, for otherwise I would probably not have had the idea to create a very new generation of cat furniture as well as accessories for cats and their owners - with stylecats®.
The cat moved in and the search for a cat tree began.
I was looking for a modern cat tree and was shocked. Such monstrosities among our modern furniture? I started developing my own ideas. Maybe a combination of furniture and function? Straightforward and high-quality? Could this be a business idea and would others appreciate it as well?
They should not be perceived as conventional cat trees and should naturally fit into every interior. They should not have any unnecessary features but nonetheless perfectly meet the cat's needs. A cat should be free to jump, climb and rest comfortably on our cat trees, as well as have a good view from it. Cats preferably do this from above. A cat tree should thus be visually appealing or at least not stick out awkwardly.
The cat moved in and subsequently the search for a cat tree started.
First drafts, prototypes, market analysis etc. -
How everything started approximately 7 years ago.
I outlined drafts, which turned out to be harder than I thought. With the support of my husband Carsten Thylmann - who today is the Creative Director at stylecats - we had prototypes made and were looking for strategic partners. Careful market analysis followed. Meanwhile, we developed several collections of innovative, modestly designed cat furniture and modern accessories, that were then ready for series production and offered online.
Today stylecats® is a developer, manufacturer and distributor.
Thorough development, the examination of appropriate, certified materials (all made in Germany), and, moreover, the focus on regional partners for production proved most favourable.
Anja Staege-Thylmann und Carsten Thylmann
What is especially important to me?
The service concept takes top priority for stylecats®. I address my customers individually and in a professional way. Naturally I will address any requests or wishes you may have.
I am satisfied if my customers - and, of course, this also includes the cats - are satisfied. I know then that I have a good product.
The clear form language of our designs and the replaceability of the components in them are a substantial advantage. Our export figures are consistently growing and exclusive home and living magazines are reporting on our company.
What makes me particularly proud?
At the end of last year stylecatsg;&r was given the Plus X Award 2015 in the category High Quality & Design for our first cat tree collection "HOME" and additionally for the category Best Product 2015/2016. My first reaction: A contradiction of sorts - a cat tree cannot win a design award! Yes it can - with stylecats®.
This suits me fine, it was about time cat furniture was given a new face.
The kitties are cosy on the cat tree.